Inside Our Creative Process: Making a Viral Campaign
Introduction
At Mashi, creating viral campaigns is not luck—it’s a systematic creative approach backed by psychology, data, and storytelling. This blog takes you behind the scenes into how we conceptualize, build, and execute viral-ready campaigns for brands and creators.
1. Step 1: Understanding the Brand at Depth
Before we create anything, we run a full brand understanding session.
We ask:
What is the brand’s mission?
Who is the target consumer?
What emotions should the campaign evoke?
What product/problem are we highlighting?
What has worked in the past?
This clarity ensures creatives align with brand identity.
2. Step 2: Studying Platform Trends
Each platform has unique trends. We analyze:
Viral Reels templates
TikTok sound trends
Meme formats
Storytelling formats
Competitor campaigns
We build a “trend bank” every week that guides concept creation.
3. Step 3: Brainstorming Concepts (The Creative Room)
Our creative room is where ideas spark.
We use:
Mind mapping
Story arcs
Pain-point analysis
Narrative hooks
Humor injections
We aim for concepts that are:
Short
Emotional or relatable
Shareable
Story-driven
Platform-friendly
4. Step 4: Script + Visual Mood Board
Once ideas are shortlisted, we create:
A script outline
Camera directions
Shot angle suggestions
Color and aesthetic references
Music options
Text overlay plan
This ensures everyone involved understands the creative direction.
5. Step 5: Shooting the Content
While shooting, we focus on:
Strong 1-second hooks
Authentic expressions
Clear product visibility
Story-driven shots
On-the-go lifestyle visuals
We often shoot multiple takes to increase editing flexibility.
6. Step 6: Editing for Virality
Editing is where the magic happens.
We optimize for:
Fast pacing
Subtitles
Clean transitions
Trendy sound syncing
Emotionally engaging background music
Every second in the video has a purpose.
7. Step 7: Posting at Peak Time + Distribution
We identify best posting times based on:
Insights
Audience behavior
Platform trends
Then we push distribution through:
Re-sharing
Influencer reposts
Paid boostings for initial traction
Follow-up stories
8. The Result
Our campaigns consistently hit high reach because they combine:
Strategy
Creativity
Speed
Trend adaptation
Strong messaging
This is the Mashi method: creativity powered by insight.
Conclusion
Viral campaigns are built—not lucky accidents. With a structured creative workflow and trend-backed strategies, Mashi creates content that resonates, entertains, and converts.
